Rob Greenfield is an adventurer, environmental activist, humanitarian, and dude making a difference. He is dedicated to leading the way to a more sustainable and just world.
Rob is the creator of The Food Waste Fiasco, a campaign that strives to end food waste and hunger in the U.S. He has dove into more than two thousand dumpsters across the United States to demonstrate how nearly half of all food in the U.S. is wasted while 50 million (1 in 7) Americans are food insecure.
Rob has cycled across the U.S. twice on a bamboo bicycle bringing his message of sustainability and earth-friendly living to the United States. His first bike ride across the U.S. is also now a book, Dude Making a Difference.
In 2016 he landed in Rio, Brazil without a penny in his pocket on a mission to travel to Panama, 7,000 miles and 7 countries away, relying on the goodness of humanity. This adventure is a six episode series called Free Ride on Discovery Channel playing worldwide. His travels have taken him to 6 continents and 40 countries.
Rob donates 100% of his media income to grassroots nonprofit organizations and his financial net worth is approximately $3,500. His financial vows are more than a list of resolutions, they speak to his steadfast commitment to live simple and live free. By living in this manner he aims to show that true happiness, health, and freedom do not come from an accumulation of money and possessions but rather from a deep connection to our surroundings, the earths resources that are freely available to us all, relationships, and love.
All of Rob’s extreme adventures and activism campaigns are meant to bring attention to important environmental and social issues and to inspire positive change. They may appear unattainable to some people but within them are an abundance of simple lessons and tips that can be adapted into any life to live in a manner that is beneficial to the earth, community, and self. Through his life he aims to inspire others to make simple, small changes in their lives that will grow into great change within them and within society.